To achieve that balance, consider following these best practices as you begin your warehouse optimization journey.
1. Assess & understand your current warehouse setup
First things first: you can’t fix what you don’t know is broken.
Start by conducting a detailed assessment of your current warehouse setup, staffing levels, and technology. Are employees tripping over each other due to a cluttered layout? Is half your warehouse space gathering dust? Does your order accuracy decline when order volume increases?
Think of this stage as a diagnostic test; the results will indicate what needs to be improved.
You might discover an opportunity to better organize your warehouse, invest in new equipment, or upgrade your warehousing racks and shelving systems. Whatever it may be, this initial evaluation is your roadmap for actionable changes.
2. Define your objectives & pain points
Now that you’ve audited your current setup, you need to define what it is you’re trying to achieve.
Ask yourself: what is the brand aiming for? Is it:
- Reducing shipping times to improve customer satisfaction?
- Cutting down operational costs to improve profitability?
- Increasing accuracy in picking and packing to reduce returns and associated costs?
- Improving space optimization to satisfy growing customer demand?
Specific goals will offer you direction and purpose, allowing you to better plan out your strategy.
During this stage, remember to keep the customer a priority. For example, if one of your objectives is to reduce costs, but that in turn compromises the speed or accuracy of shipping, you might inadvertently affect customer satisfaction negatively.
Therefore, try to find a balance between operational efficiency and customer-centric goals.
3. Get your inventory management right, first
Once you’ve assessed your current setup and defined your objectives, the first warehouse function to optimize is your inventory management. From reducing holding costs to improving cash flow, the right inventory control techniques and systems can drastically improve the efficiency of your warehouse.
Imagine this: you roll out a fantastic sale on a particular SKU, only to realize after the fact that you’ve got very few units left to sell. Alternatively, say you have mountains of products collecting dust, and they go obsolete before you’re able to sell them.
Real-time tracking is the solution to these sorts of issues. Deep visibility into inventory movement in your supply chain provides you with the best data on which products are running low, and which need to be cleared out.
Inventory management tools and techniques can also be a lifesaver when it comes to seasonal fluctuations in demand. Some software solutions like ShipBob’s even offer demand forecasting based on your order history, so you can study past sales patterns to stock up on seasonal favorites ahead of time.